Award-Winning Entrepreneur, Speaker, Forbes Contributor, Author, #1 Ranked Sales Coach/Consultant

5.5 Reasons You Need to Hire a Business Coach Today

Wednesday, February 22, 2023

Primary Blog/Entrepreneurship/5.5 Reasons You Need to Hire a Business Coach Today

5.5 Reasons You Need to Hire a Business Coach Today

Maximize Your Business Potential with the Help of a Business Coach

Many times I am asked, what is the one piece of advice I would give an entrepreneur or small business owner. Is it wake up earlier? Work harder? Hire a great team? Obviously, those are easy answers, but those are to simplistic and could be misguided. The best answer: hire a business coach. Plus, with the new virtual world, it's never been easier.

According to a study from, “A mentor can be a game changer for small business.” All of the small pieces of advice any single person can give you, making a real investment into a coach, can literally be the force multiplier that changes the trajectory of your business.

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For example, UPS conducted a similar study in 2014 on the impact of coaches and found that 70% of small businesses that received paid mentoring and coaching survived more than five years. This more than doubles the survival rate of businesses who choose to go it alone without coaching.

Does having a Business Coach Work?

Triad Performance Technologies out of Michigan studied the effects of hiring a coach on their sales teams and found that hiring business coaches were tremendously effectives. Hiring business coaches along increases sales productivity over $2 million. Further, over 75 percent of workers in the study claimed to have an improved relationships with their co-workers, partners, and clients after working with the business coach.

What are the benefits that come from Business Coaching?

1. Someone To Push You to Take Strategic Risks

Entrepreneurs, leaders, small business owners, and leaders in general all need someone to push them and take risks. Fear is the enemy inside all of everyone and it takes an independent eye to see when fear is getting the better of you. The right business coach will challenge you, push you to be your best self, and make you question your beliefs and take strategic risks constantly. According to a study by The Guardian, hiring the right business coach can “shorten the decision-making process, enabling action to be taking much sooner – a key to survival in a fast-moving entrepreneurial world.”

2. Someone to help shape your direction through their experience

Imagine being asked to walk through an uncharted Amazon jungle with no map or guide. Sounds scary, yes? That’s what starting a business or new product can feel like. Imagine now if you could not only consult with a seasoned guide before taking that hike through the jungle, but also have them on the phone the entire time. That is what a true business coach would be like. They should be able to help guide you strategically every step of the way. You are in control of each step, but their guidance and experience of missteps and pitfalls can shape your experience. A strong coach should be able to use their experience, or network’s experience, and provide guidance that shapes strategy and direction.

3. Someone to hold you accountable

Accountability is the glue of the business coach relationship. When looking at the Office of Personnel Management site, they list some of the studied results of strong accountability:

  • ​Improved performance
  • ​Increased employee participation and involvement
  • ​Increased feelings of competency
  • ​Increased employee commitment to the work
  • ​More creativity
  • ​More innovation
  • ​Higher employee morale
  • ​And more...

Accountability comes in many forms, and small business, entrepreneurship, and leadership in general isn’t like a classroom with assignments and checkboxes. Many entrepreneurs and small business owners fail because they fail to hold themselves accountable to the real metrics that matter for their business.

As Nicolas Cole says in his article about Why Entrepreneurs Fail, “being an entrepreneur is a lot less about being recognized as one, and a lot more about bearing the responsibility of serving others.”

When, as a leader, you know you have to report to someone about your progress (that isn’t a spouse and I’d avoid that), you are more likely to keep yourself and accomplish the things you need to get done.

4. Someone Motivate You

So many entrepreneurs and small business owners talk about being self-motivated. As true as this is, and no matter how self-motivated you are, there are times where everyone needs external motivation. Entrepreneurship and business in general is a grind. Your business coach keeps you running when your muscles ache and your ready to quit. As Zig Ziglar famously said, “People often say that motivation doesn’t last Well, neither does bathing, that’s why we recommend it daily.”

5. Someone To Use Their Network

The right business coach will have a strong network and years of experience. This can make a significant impact to the growth of your business not only terms of referrals and opportunities, but in the strategic partnerships, and raising your professional and business profile as well.

5.5 Someone to ask for help

One of the real differences between the most successful people and average people don’t, or rather won’t ask for help. Too often ego and pride get in the way of them allowing themselves to be their best self. Asking for help isn’t a sign of weakness, it is a sign of greatness. A strong business coach helps you realize this. Don’t stay average and do it alone.


In conclusion, hiring a business coach can be a wise investment for entrepreneurs and business owners who want to take their businesses to new heights. With the right coach, you can gain valuable insights, develop your leadership skills, and receive the support and accountability you need to achieve your goals. Don't let self-doubt or limiting beliefs hold you back from realizing your full potential. Consider hiring a business coach today and unlock the power to grow your business and achieve success.

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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