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5 Foolproof Ways to Find the Right Business Coach and Avoid Scams

Sunday, April 02, 2023

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5 Foolproof Ways to Find the Right Business Coach and Avoid Scams

by Don Markland, CEO - Accountability Now ~ Read time 5 minutes

As a small business owner, finding the right business coach can make all the difference in achieving success. However, with so many coaches out there, it's essential to know how to separate the genuine ones from the scams. In this blog post, we'll explore five ways to avoid being scammed by the wrong business coach, ensuring you make the best choice for your business's growth.

1. Speak to at least three of their current clients

The first step in avoiding a coaching scam is getting authentic feedback. Don't just rely on online testimonials, as these can be faked or manipulated. Instead, ask the coach for contacts of at least three current clients. Speaking to these clients will give you a better understanding of the coach's style, approach, and results.

Verify their experiences

Listen to their experiences and ask questions to determine if the coach could be a good fit for your needs.

Look for patterns

If multiple clients mention similar successes or challenges, this could indicate the coach's areas of expertise or potential shortcomings.

2. Look for actual experience, not just gimmicks

A great business coach needs to provide advice, practical knowledge, and accountability. Don't fall for gimmicks like "mindset" or "goal-setting." While these elements are essential, they should be part of a larger, more comprehensive approach.

Hands-on experience

Look for coaches with experience in running a successful business or a proven track record in helping others achieve their goals.

Industry knowledge

Seek coaches with expertise in your specific industry, as this can provide valuable insights and tailored advice.

3. Credentials: Go beyond "board-certified" coaching schools

Coaching certifications can be helpful, but they shouldn't be the only factor when choosing a coach. There are many "board-certified" coaching schools that offer certifications without adequate training or experience.

Real-world experience

Focus on coaches with experience running a company or leading teams.

Relevant qualifications

Look for qualifications outside of coaching certifications, such as degrees in business, management, or relevant industry experience.

4. Value first, payment later

A genuine business coach believes in their ability to provide value and won't demand a substantial upfront payment. They should be willing to offer value first, such as a free consultation, workshop, or trial period.

Free consultation

Use the initial consultation to evaluate the coach's approach and compatibility with your needs.

Trial period

Some coaches may offer a trial period, allowing you to test their services and see if they align with your expectations.

5. Trust your instincts

A genuine business coach believes in their ability to provide value and won't demand a substantial upfront payment. They should be willing to offer value first, such as a free consultation, workshop, or trial period.

Genuine interest

Do they seem genuinely interested in helping you achieve your goals, or are they more focused on selling their services?

Red flags

If something feels off or too good to be true, trust your gut and continue your search.

Conclusion

Finding the right business coach is crucial for small business owners who want to succeed in today's competitive market. By following these five steps, you can avoid being scammed by the wrong coach and find the perfect mentor for your business. Speak to current clients, focus on experience over gimmicks, look for real credentials, prioritize value over upfront payment, and trust your instincts. By doing so, you'll be on the path to finding a coach who can guide your business to new heights.

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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