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The 5 Must-Read Books for New Coaches: Boost Your Coaching Marketing Plan, Sales, and Client Base

Tuesday, March 28, 2023

Primary Blog/Coaching/The 5 Must-Read Books for New Coaches: Boost Your Coaching Marketing Plan, Sales, and Client Base


The 5 Must-Read Books for New Coaches: Boost Your Coaching Marketing Plan, Sales, and Client Base

March 28th, 2023

by Don Markland, CEO - Accountability Now ~ Read time 7 minutes

Starting a coaching practice can be both exciting and challenging. One of the best ways to ensure your success is by learning from the experts who have been there before. That's why we've compiled this list of the top 5 books every new coach should read. These books will not only help you develop a solid coaching marketing plan and increase coaching sales, but also guide you in acquiring and retaining coaching clients. Get ready to kick-start your coaching career with these essential reads!

1. The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier

Develop Powerful Questions

  • Identify the right questions to ask your clients
  • ​Foster deeper connections and understanding

Create Impactful Conversations

  • Learn the art of active listening
  • ​Implement the 7 essential coaching questions from the book

Enhance Your Coaching Marketing Plan

  • Utilize the power of questions to engage and attract clients
  • ​Develop a compelling coaching marketing message

Master the art of asking powerful questions and transforming your coaching sessions with The Coaching Habit. This book teaches you how to develop a coaching mindset and create impactful conversations that drive results. With practical tips and techniques, it's the perfect starting point for any new coach looking to improve their coaching marketing plan and connect with clients on a deeper level.

2. The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler and Rich Litvin

Attract High-Paying Clients

  • Create a coaching marketing plan that appeals to your ideal clients
  • ​Master the art of enrolling clients in high-value coaching programs

Implement a Values-Driven Approach

  • Stay true to your core values while building your coaching practice
  • ​Develop a reputation for authenticity and integrity

Discover the secrets to coaching sales success with The Prosperous Coach. Chandler and Litvin share their proven approach to attracting high-paying clients and creating a thriving coaching practice without sacrificing your values. This book will show you how to create a coaching marketing plan that resonates with your target audience, leading to increased sales and a growing client base.

3. Co-Active Coaching: Changing Business, Transforming Lives by Henry Kimsey-House, Karen Kimsey-House, Phillip Sandahl, and Laura Whitworth

The Co-Active Model

  • Understand the principles of collaboration, communication, and creativity
  • ​Learn how to apply the co-active model in your coaching practice

Foster Transformational Change

  • Develop the skills to facilitate powerful and lasting change in your clients
  • ​Utilize practical exercises to hone your coaching abilities

Enhance Your Coaching Marketing Plan

  • Incorporate the co-active approach in your marketing message
  • ​Differentiate yourself from the competition through the co-active model

Co-Active Coaching is a comprehensive guide for new coaches seeking to develop their coaching skills and build a successful practice. This book introduces the co-active model, which emphasizes collaboration, communication, and creativity. Through real-life examples and practical exercises, you'll learn how to foster transformational change in your clients, enhance your coaching marketing plan, and, ultimately, boost coaching sales.

4. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

Develop a Targeted Coaching Marketing Plan

  • Identify your ideal clients and create a marketing plan tailored to them
  • ​Implement the "Red Velvet Rope Policy" to attract the right clients

Build Credibility and a Personal Brand

  • Learn strategies to establish yourself as a trusted expert in your niche
  • ​Utilize networking, social media, and content marketing to showcase your expertise

Increase Coaching Sales

  • Master the sales process without feeling pushy or salesy
  • ​Develop effective sales scripts and techniques to close deals with confidence

As a new coach, attracting and retaining coaching clients is essential to your success. Book Yourself Solid offers a proven system for getting more clients than you can handle, even if you're not a fan of marketing and selling. With practical advice on developing a targeted coaching marketing plan, building credibility, and creating a personal brand, this book will help you increase your coaching sales and establish yourself as a sought-after coach.

5. The Business of Coaching: A Comprehensive Guide to Starting and Growing Your Coaching Practice by Terri Levine

Setting Up Your Coaching Business

  • Choose the right business structure for your coaching practice
  • ​Develop a comprehensive coaching marketing plan

Managing and Growing Your Practice

  • Learn best practices for managing your coaching business effectively
  • ​Develop strategies for growth and scalability

Maintaining Success in the Long Run

  • Discover techniques to ensure long-term success in the coaching industry
  • ​Keep up with industry trends and adapt your coaching marketing plan accordingly

The Business of Coaching provides a step-by-step guide to starting, managing, and growing your coaching practice. From setting up your business structure to developing a coaching marketing plan, this book covers it all. You'll also learn valuable strategies for increasing coaching sales, attracting coaching clients, and maintaining a successful practice in the long run.


Investing in your education and professional development is crucial when starting a coaching practice. These five books will provide you with the knowledge, skills, and strategies you need to create a robust coaching marketing plan, increase coaching sales, and build a loyal client base. Equip yourself with the insights from these must-read books and set yourself up for success as a new coach. Remember, the more you learn, the more value you can offer to your clients – and that's the key to a thriving coaching practice.

To further enhance your coaching career, consider joining a community of like-minded professionals, attending workshops and conferences, and seeking mentorship from experienced coaches. As you grow in your role, don't forget to continuously update your coaching marketing plan to stay ahead of the competition, and consistently refine your strategies to maximize coaching sales and client satisfaction.

By committing to learning and implementing the wisdom from these books, you'll be well on your way to building a coaching practice that not only meets your clients' needs but also exceeds their expectations. So, dive into these must-reads and embark on a journey toward coaching success!

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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