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How to Start Your Coaching Business in 30 Days (and get paid)

Tuesday, March 28, 2023

Primary Blog/Coaching/How to Start Your Coaching Business in 30 Days (and get paid)


How to Start a Coaching Business in 30 Days (And How to Get Paid)

March 26th, 2023

by Don Markland, CEO - Accountability Now ~ Read time 10 minutes

Starting a coaching business can be a fulfilling and lucrative career choice. Whether you're a new coach or an experienced professional looking to start your own business, this guide will walk you through the steps to start a coaching business from scratch in just 30 days. From defining your niche to building your client base and getting paid, we've got you covered.

Section 1: Define Your Coaching Niche

The first step in starting a coaching business is defining your niche. Your niche is more than just what type of coaching you want to offer. To define your niche, start by answering the question: "What problem do you solve?" Then, identify your target audience, or in other words, who needs your help in solving that problem. By narrowing down your niche, you'll be able to focus your efforts and attract the right clients.

Identify Your Unique Value Proposition

Your unique value proposition is what sets you apart from other coaches in your industry. Think about what makes you unique and what specific problems you solve. This could be your background, your experience, or your approach to coaching. Identify your unique value proposition and use it to differentiate yourself from other coaches in your niche.

Research Your Market

Once you've defined your niche and unique value proposition, research your market. Look at your competition and identify what they're doing well and what they're not doing well. This will help you identify gaps in the market and opportunities to stand out from the crowd.

Section 2: Develop Your Coaching Offerings

Once you've defined your niche, it's time to develop your coaching offerings. What services will you offer? How will you structure your coaching sessions? What pricing model will you use? It's important to differentiate yourself from other coaches and focus on long-term growth rather than just quick cash. By defining your offerings early on, you'll be able to communicate them clearly to potential clients.

Identify Your Coaching Model

Your pricing strategy should be based on your unique value proposition, your coaching model, and your market research. Don't be afraid to charge what you're worth, but also be mindful of what your target audience is willing to pay.

Section 3: Build Your Brand and Online Presence

To attract clients and establish credibility in your niche, you'll need to build a strong brand and online presence. This includes creating a website, social media profiles, and marketing materials that reflect your brand and showcase your expertise. You don't need to spend a lot of money to do this, but you do need to be consistent in your messaging about the problems you solve.

Build Your Website

Your website is your online storefront, so it's important to make a good first impression. Keep your messaging consistent with your unique value proposition and make it easy for potential clients to contact you.

Establish Your Social Media Presence

Social media is a powerful tool for coaches to connect with potential clients and establish credibility in their niche. Identify the social media platforms that your target audience is most active on and build a presence there.

Section 4: Build Your Client Base

With your niche, offerings, and online presence in place, it's time to start building your client base. Don't waste money on Facebook Ad campaigns or agencies - instead, reach out to your network and offer free consultations or coaching sessions to build relationships and get referrals. Call and text people in your network every single day, asking about their business and how you can help. Word of mouth referrals are the most powerful marketing tool for coaches.

Leverage Online Networking Opportunities

Online networking can also be a powerful way to build your client base. Join coaching groups on social media platforms like LinkedIn and Facebook, and participate in online forums and discussions related to your niche. This can help you build relationships with potential clients and establish your expertise.

Offer Free Resources

Offering free resources such as blog posts, eBooks, or webinars can also help you build your client base. These resources can help establish your expertise and provide value to potential clients.

Section 5: Continuously Improve and Grow Your Business

As you start your coaching business, it's important to continuously improve and grow. This means investing in your own education and professional development, especially when it comes to business development and sales. Many coaches fail to make sustainable income because they never truly grasp business development or find their niche. Hiring a coach can help keep you accountable to your business goals.

Invest in Your Education

Continuing education is essential to staying up-to-date with the latest coaching trends and techniques. This can include attending conferences, taking online courses, or reading books and articles related to your niche.

Seek Feedback

Seeking feedback from clients and other coaches can help you improve your coaching skills and grow your business. Ask for feedback after coaching sessions, and participate in peer coaching groups to get feedback from other coaches.

Hire a Coach

Hiring a coach can help you stay accountable to your business goals and provide valuable insights and guidance. Look for a coach who specializes in your niche and has a proven track record of helping coaches grow their businesses.

Getting Paid

In conclusion, starting a coaching business in 30 days is entirely possible if you follow these steps and put in the hard work. Remember to define your niche, develop your offerings, build your brand and online presence, build your client base, continuously improve and grow your business, and get paid for your valuable services. By doing so, you can turn your passion for helping others into a successful coaching business. Good luck on your coaching journey!


In conclusion, hiring a business coach for your startup can be a game-changer. With their expertise, guidance, and support, you can overcome challenges, make informed decisions, and achieve your business goals. Whether it's coaching for lead generation, a coach marketing plan, or increasing coaching clients, a business coach can help you succeed.

Hiring a business coach can provide you with valuable insights, advice, and strategies that can help you overcome challenges, make informed decisions, and achieve your business goals. Whether it's coaching for lead generation, a coach marketing plan, or increasing coaching clients, a business coach can help you succeed.

If you're a startup founder, consider hiring a business coach to improve your chances of success. A business coach can provide you with the guidance, support, and accountability you need to achieve your business goals. Whether you're struggling with lead generation, developing a marketing plan, or increasing your coaching clients, a business coach can help.

In today's competitive business landscape, having a business coach can be the difference between success and failure. Don't hesitate to invest in a business coach who can help you achieve your business goals and take your startup to the next level.

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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