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The Marketing Matrix: Unleashing the Power of Digital Strategies for Small Businesses

Tuesday, June 27, 2023

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The Marketing Matrix: Unleashing the Power of Digital Strategies for Small Businesses

by Don Markland, CEO - Accountability Now~ Read time 4 minutes

Introduction

Picture this. It's Monday morning, your freshly brewed coffee is still steaming, and you're about to kick-start the week at your small business. But there's a catch, you've been struggling with your sales. You know you have a product or service that can change the game, but the numbers? They're just not reflecting that.

Here's the lowdown, folks. The digital age is a bustling metropolis of opportunity for small businesses, with a marketing matrix that can be your beacon in the chaos. Ready to get your hands dirty and start upping your sales game? Then buckle up because we're diving in!

Digital Marketing 101: The Basics of Boosting Sales

Alright, here's the scoop. Digital marketing can feel like a beast, but it's just about understanding the terrain. And the first stop on this joyride? Knowing your customer inside out.

1. Understanding your Customer
Your target audience is the lifeblood of your business. So, make sure you know them like the back of your hand. Age, gender, hobbies, purchasing habits – you name it, you should know it. After all, how can you sell a snow coat to a guy living in the Sahara?

2. Building a Powerful Online Presence
Ever heard of the saying "out of sight, out of mind"? In the digital world, that's the gospel truth. Your business needs to be visible where your customers are, and today, that’s online. A user-friendly website, active social media channels, regular blogs and SEO are your tickets to the online visibility train.

3. Mastering the Art of Engaging Content
Now that you're on the digital map, it's time to make your mark. And the weapon of choice? Killer content.

Storytelling: More Than Just a Buzzword

People don't buy products; they buy stories. Weaving a compelling narrative around your business is a surefire way to connect with your audience on a deeper level. Remember, emotions sell.


1. The Alphabet Soup of SEO

SEO might sound like tech jargon, but it's the bread and butter of your digital strategy. It's what makes sure that when someone Googles a product or service you offer, your business pops up. Long story short – you want to be best friends with SEO.

2. Local SEO: The Unsung Hero for Small Businesses

For small businesses, local SEO is your ace in the hole. It focuses on making your business visible in local search results. So, when someone in your area is looking for a product or service you offer, your business shows up. Boom, instant lead!

3. Paid Advertising: Your Shortcut to Sales

When you're starting, organic reach is a slow burn. Sometimes, you need a little push – and that's where paid advertising comes in.

4. Pay-per-Click (PPC) Advertising

PPC is pretty much what it sounds like. You run ads, and every time someone clicks on your ad, you pay. But here's the kicker – if done right, the revenue from the customer far outweighs the cost of the ad. That's what we call a win-win!

5. Social Media Advertising

Ads on social media platforms can be a gold mine for customer acquisition. With precise targeting, you can put your business in front of the people most likely to be interested in what you offer.

6. The Follow-Up: Don't Forget About Your Existing Customers!

You've made the sales, but the journey doesn't end there. A happy customer is a repeat customer, and that's the best kind of customer there is.

7. Email Marketing: Not Dead, Just Evolved

Think email marketing is passé? Think again! It's evolved into a personalized, engaging channel for nurturing relationships with your customers.

8. Social Media: Your Tool for Customer Retention

Remember those engaging social media posts we talked about? They're also your tool for keeping your brand at the top of your customers' minds.

And there you have it, folks! That's the marketing matrix in a nutshell. Sure, it's a whole new ballgame for small businesses, but remember: even the most daunting journey begins with a single step. So, why not take that step today? Start exploring, start engaging, and watch your sales soar!

Conclusion

Picture this. It's Monday morning, your freshly brewed coffee is still steaming, and you're about to kick-start the week at your small business. But there's a catch, you've been struggling with your sales. You know you have a product or service that can change the game, but the numbers? They're just not reflecting that. Here's the lowdown, folks. The digital age is a bustling metropolis of opportunity for small businesses, with a marketing matrix that can be your beacon in the chaos. Ready to get your hands dirty and start upping your sales game? Then buckle up because we're diving in!

Don in Circle Frame png

Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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