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Master the YouTube Algorithm with Accountability Now: Tips for Small Business Owners, Coaches & Consultants for Growth & Success

Tuesday, August 01, 2023

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Resources for Business Owners

The Marvelous Marketing Mrs. Maisel: Stand-Up Strategies for Small Business Owners

by Don Markland, CEO - Accountability Now~ Read time 4 minutes

Tired of the same old sales song and dance? Well, don't flip your wig. Get ready to take notes from our favorite leading lady, the marvelous Mrs. Maisel! With her charismatic charm and knack for winning over an audience, there's a lot we can learn from her about sales and marketing

Sales: It's Not Just a Numbers Game, It's a People's Game

Just as Midge Maisel captivates her audience with her unique humor and wit, effective sales strategies revolve around building connections and engaging customers. So why not put a fresh spin on your sales pitch, just like Mrs. Maisel does with her stand-up routines?

Remember, folks, it's not about pushing products, it's about selling stories and creating experiences. What's the scoop behind your brand? How can your products or services transform the lives of your customers? Ask yourself these questions and let your brand's unique narrative take center stage.

Stand-Up Strategies: The Importance of Timing

"Comedy is timing," as they say, and the same goes for sales. Just as Mrs. Maisel plans her jokes to land at just the right moment, small business owners need to plan their sales strategies with the same precision.

Timing in sales means understanding your customers' needs and meeting them at the right stage of their buying journey. Just like an ill-timed joke can fall flat, reaching out to a customer too soon or too late can be a real flop. So study your audience, and make your move at the perfect moment.

The Power of Personality: Making Your Brand Stand Out

What makes Midge Maisel so memorable? Is it her daring sense of style, or her fiery spirit? Or maybe it's her undeniable talent? The answer is all of the above. Like our fabulous comedienne, your brand should have a distinctive personality that sets it apart.

For small businesses, it's not about competing with the big guns in the industry. It's about finding your unique selling point, and shining a spotlight on it. What makes you different makes you beautiful, darling! So don't be afraid to let your brand's true colors show.

Read the Room: Understanding Your Audience

Ever noticed how Mrs. Maisel seems to instinctively know what will get a laugh out of her audience? That's because she reads the room like a pro. In the world of sales, this translates to understanding your customer's needs, wants, and pain points.

The better you understand your audience, the better you can tailor your products and services to meet their needs. After all, the customer is always the star of the show, right?

Let's Wrap it Up!

Tired of the same old sales song and dance? Well, don't flip your wig. Get ready to take notes from our favorite leading lady, the marvelous Mrs. Maisel! With her charismatic charm and knack for winning over an audience, there's a lot we can learn from her about sales and marketing.

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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