Award-Winning Entrepreneur, Speaker, Forbes Contributor, Author, #1 Ranked Sales Coach/Consultant
Wednesday, August 09, 2023
Resources for Business Owners
by Don Markland, CEO - Accountability Now~ Read time 4 minutes
In the high-octane world of small business, where tight turns and unexpected detours are part and parcel of the journey, you've got to keep your foot on the gas. Now more than ever, it's all about marketing tactics that keep your business nimble and ahead of the pack. So, buckle up, and let's kick things into high gear with marketing strategies that will put you in the fast lane to success.
Before we even think about revving up that marketing engine, there's a pertinent question to ask ourselves. What on earth are marketing tactics? Simply put, they're the steps you take, the actions you perform to get your product or service in front of potential customers. But, let's not put the cart before the horse here.
Sure, you might be thinking, "Isn't this just another fancy name for advertising?" Well, not quite. While advertising is certainly a cog in the machine, marketing tactics encompass so much more. It's about engaging your audience, understanding their wants and needs, and providing solutions that make their lives easier.
In our modern, digital age, there's no better way to speed up your marketing than by going where your audience is: online. And in the wild, interconnected web of the internet, the king of the road is undeniably social media.
Let's face it, folks; social media isn't just for sharing cat memes anymore. It's an essential component of any marketing strategy, and rightly so. But remember, it's not just about getting your product out there. It's about creating and fostering relationships with your customers.
In every comic book and superhero movie, the hero always has a clear message for their audience. Whether it's Superman's belief in truth and justice or Wonder Woman's advocacy for peace, they know what they stand for and communicate it effectively.
So, ask yourself, "What message am I trying to convey? How can I communicate this effectively?" Whether it's through a killer sales pitch, a compelling website, or a captivating social media presence, make sure your message rings loud and clear. And remember, as in all good conversation, listening is just as important as speaking. So, make sure you're not just broadcasting, but also engaging with your customers.
In every comic book and superhero movie, the hero always has a clear message for their audience. Whether it's Superman's belief in truth and justice or Wonder Woman's advocacy for peace, they know what they stand for and communicate it effectively. So, ask yourself, "What message am I trying to convey? How can I communicate this effectively?" Whether it's through a killer sales pitch, a compelling website, or a captivating social media presence, make sure your message rings loud and clear. And remember, as in all good conversation, listening is just as important as speaking. So, make sure you're not just broadcasting, but also engaging with your customers.
CEO, Accountability Now
Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.
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