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Revamp Your Sales Process: Proven Strategies for Small Business Owners to Boost Revenue

Wednesday, June 07, 2023

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Resources for Business Owners

Revamping Your Sales Process: Business Coaching for Small Business Owners Seeking Increased Revenue

by Don Markland, CEO - Accountability Now~ Read time 4 minutes

Are you juggling a thousand different responsibilities as a small business owner, but still seeing your sales numbers fall short of expectations? Or maybe you're just not quite sure how to give your revenue that much-needed boost. Well, fret not! This is precisely where refining your sales process steps in.

The Quintessential Significance of a Sales Process

Hang on a minute! Let's first understand why a sales process matters so much. I mean, surely making sales is just about pitching your product or service and then convincing people to buy it, right? Wrong! At least, it's not that simple.

A sales process is your roadmap, your strategic plan, your secret sauce. It’s a systematic, repeatable series of steps that map out and track interaction with prospects from their first point of engagement, through qualification, proposal, negotiation, and finally, closing. In a nutshell, it’s the key to unlocking sustainable, scalable success.

Evaluating Your Current Sales Process

All right, before you jump into revamping your sales process, it's crucial to understand what's working and what's not in your existing process. Are there any bottlenecks? Where are the drop-offs happening? It's time to roll up your sleeves and delve deep into these issues. Remember, every business is unique, and what works for one might not work for another.

Identify Your Strengths

The first step? Look at where you're absolutely killing it in your sales process. Are you a natural at forging relationships? Do your prospects often compliment you on your product demonstrations? Jot down these strengths. You're going to want to leverage them in your revamped sales process.

Acknowledge Your Weaknesses

Now, the harder part. Be honest and identify areas where you're struggling. Is follow-up a thorn in your side? Do you struggle to close deals? Remember, admitting weaknesses isn't a sign of failure. It's the first step towards improvement.

The Art of Crafting a Sales Process

Got your strengths and weaknesses noted down? Brilliant! Now, let’s dive into how you can craft or revamp your sales process. You might be thinking, "Well, easier said than done," but trust me, once you break it down, it's not as daunting as it seems.


To sum it all up, business coaching can be the secret sauce to your Content Marketing success. With a deep understanding of your business landscape, personalized guidance, and a knack for making sense of data, a business coach can help you navigate the tricky waters of Content Marketing.

So, are you ready to step up your Content Marketing game with a business coach? Your future self will thank you for making this wise decision!

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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