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Business Coaching & Content Marketing: Developing a Winning Strategy for Small Businesses

Friday, June 02, 2023

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Content Marketing for Small Businesses: How Business Coaching Can Help You Develop a Winning Strategy

by Don Markland, CEO - Accountability Now~ Read time 4 minutes

Whether you're a burgeoning entrepreneur or a small business owner, you've probably heard the buzz around Content Marketing. And rightly so—it's the lifeline of today's digital businesses. But what's the big deal about it, and how can business coaching guide you in carving a top-notch Content Marketing strategy for your business? That's exactly what we're about to unravel.

Let's break it down: What is Content Marketing?

In simple words, Content Marketing is a strategy to reach your target audience by creating, publishing, and distributing valuable content. You're not directly selling your products or services. Instead, you're dishing out information that addresses the pain points of your audience, fosters trust, and eventually nudges them towards making a purchase.

Sounds like a piece of cake, doesn't it? But don't be fooled by its simplicity. There's a method to this madness—a method you've got to master. And that's where business coaching comes into play.

Diving Deeper: The Role of Business Coaching in Content Marketing

Think of business coaching as a guiding light for your Content Marketing strategy. It's the much-needed nudge that propels your small business towards success. But why do you need a business coach, and how can they help? Let's peel back the layers.

Understanding the In's and Out's of Content Marketing

You wouldn't build a house without a blueprint, right? Similarly, a business coach helps you sketch the blueprint of your Content Marketing strategy. They’ll dive deep into the nuts and bolts, helping you understand the importance of SEO, keywords, and analytics. They’re like your personal tour guide in the labyrinth of Content Marketing.

Tailoring the Content Marketing Strategy

No one size fits all. Especially in business. A business coach understands this and helps you tailor your Content Marketing strategy to align with your business goals and audience. Whether you're targeting the tech-savvy Gen Z or the more traditional baby boomers, your coach will guide you in creating content that hits the bullseye.

Making Data Your Ally

Data can be overwhelming, but it doesn't have to be. A business coach can help you sift through the noise and focus on the metrics that matter. They'll show you how to track your content's performance, derive insights, and use them to fine-tune your Content Marketing strategy.

Giving it a Personal Touch: How to Make Your Content Resonate with Your Audience

"But how do I create content that strikes a chord with my audience?" you may ask. Well, it's no rocket science, but it does require a fair share of creativity and authenticity.

Tell a Story

Your audience doesn't want to read another salesy, humdrum piece of content. They want to connect with your brand on a deeper level, and storytelling is the key to it. Use your content to weave compelling narratives that evoke emotions and create a lasting impression.

2. Add Value

Every piece of content you create should aim to solve a problem, answer a question, or provide valuable insights. It's not about you; it's about your audience. So, put on your audience’s shoes and think, "What's in it for them?"

3. Keep it Real

People can smell pretentiousness from a mile away. Don't shy away from showing your true colors. Inject your brand's personality into your content and keep the conversation real. A pinch of humor? Sure. A sprinkle of colloquialism? Absolutely.


To sum it all up, business coaching can be the secret sauce to your Content Marketing success. With a deep understanding of your business landscape, personalized guidance, and a knack for making sense of data, a business coach can help you navigate the tricky waters of Content Marketing.

So, are you ready to step up your Content Marketing game with a business coach? Your future self will thank you for making this wise decision!

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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