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The Importance of Good Customer Service

Monday, October 24, 2022

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The Importance of Good Customer Service

As a small business owner, you know that good customer service is essential to the success of your business. But what does good customer service really mean? It means more than just providing a product or service that meets your customers' needs. It also means being available when they need you, being responsive to their inquiries and concerns, and going the extra mile to ensure their satisfaction. Good customer service is the foundation upon which strong relationships are built. It's what sets you apart from your competition and keeps your customers coming back. And while it may not always be convenient, it's always worth it. Here's why.

Customer Service is the Foundation of Your Business Think about it this way: every interaction you have with a customer is an opportunity to make a positive impression. That first phone call, that initial email exchange, that face-to-face meeting—each one of those interactions is an opportunity to build trust and rapport with your customer. And the better your relationship with your customers, the more likely they are to do business with you again in the future.

Hubspot CRM and How it impacts Customer Service

Convenience is Never an Excuse for Poor Service

Good customer service is also the key to attracting new customers. Word-of-mouth is still one of the most powerful marketing tools available, and happy customers are your best advocates. When they're raving about your great service to their friends and family, those people are more likely to become customers themselves.

Of course, providing excellent customer service isn't always convenient. There will be times when you have to go above and beyond for a customer, even if it means putting in some extra time or effort. But that's okay—because good customer service is always worth it in the end.


The next time you're feeling frustrated by a situation that requires excellent customer service, remember this: while it may not always be convenient, it's always worth it. Your customers are the foundation of your business, and Happy customers are your best advocates. By providing them with the best possible service—even when it's not convenient—you're building strong relationships that will last for years to come.


"Quality in a service or product is not what you put into it. It is what the customer gets out of it." - Peter Drucker

Peter Drucker's quote emphasizes the importance of focusing on the customer's experience and perception when delivering a service or product. It's not just about putting in effort, time, or resources into creating a good quality product or service, but it's also about ensuring that it meets the needs and expectations of the customer. This requires understanding the customer's perspective, listening to their feedback, and continuously improving to ensure that they are satisfied and delighted with what they receive. Ultimately, quality customer service is about delivering value to the customer and creating long-lasting relationships based on trust and mutual benefit.

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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