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Three Foolproof Ways to Find the Best Business Coach for You (Without Wasting Your Money)

Tuesday, April 04, 2023

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Resources for Business Owners

Three Foolproof Ways to Find the Best Business Coach for You (Without Wasting Your Money)

by Don Markland, CEO - Accountability Now ~ Read time 4 minutes

The COVID-19 pandemic has had an unprecedented impact on businesses worldwide, with a report by the World Bank stating that the global economy shrank by 4.3% in 2020. As a result, many entrepreneurs and business owners have sought guidance to help them navigate these challenging times. This surge in demand for advice and support has led to an explosion in the coaching industry, with the International Coaching Federation (ICF) reporting a 33% increase in membership between 2019 and 2021. While this growth has created more options for those seeking help, it has also made it increasingly difficult to find a business coach who can genuinely provide effective solutions. In this blog post, we'll outline three foolproof ways to identify the best business coach for you, ensuring you get the assistance you need without wasting your money.

Trick #1 Make Sure They Practice What They Preach

A critical step in finding a qualified business coach is to research their background and verify their credibility. Check their social media profiles and websites to see if they're consistently sharing valuable insights and addressing specific business problems. According to a study by the Content Marketing Institute, 70% of consumers feel closer to a company as a result of content marketing. Be cautious of coaches who primarily focus on vague concepts like "mindset" or "goal-setting" without delving into tangible strategies. These individuals may lack the real-world experience necessary to help you succeed.

Trick #2 Speak to at Least Three Current Clients

Reputable business coaches are proud of their work and are more than willing to connect you with their current clients. Always request to speak with at least three existing clients to gain a better understanding of the coach's approach, effectiveness, and the results they deliver. According to a Nielsen study, 92% of people trust recommendations from friends and family over other forms of advertising. Beware of coaches who refuse this request, citing client confidentiality or other reasons. The "three client rule" is essential in ensuring that you're working with a coach who has a proven track record.

Trick #3 Prioritize Real-World Experience

While coaching credentials may indicate that an individual has undergone training in a particular coaching methodology, they don't necessarily guarantee expertise in running, growing, or managing a business. According to a Harvard Business Review article, only 25% of leadership development programs focus on real-world business skills. Instead of focusing solely on credentials, prioritize coaches who have hands-on experience and demonstrated success in their respective fields. A coach with real-world experience is more likely to provide practical, actionable guidance tailored to your unique business challenges.


The coaching industry's rapid growth has made it challenging to identify the right business coach who can offer valuable insights and guidance. By following these three foolproof tips—ensuring the coach practices what they preach, speaking to at least three current clients, and prioritizing real-world experience over credentials—you can find a business coach who will genuinely help you overcome obstacles and achieve success. Don't waste your money on subpar coaches; invest in a professional who can truly make a difference for your business.

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Don Markland

CEO, Accountability Now

Don Markland is the CEO and owner of Accountability Now™, a Jacksonville-based Executive Coaching and Business Strategy firm. With over 20 years of experience in marketing, leadership, and business growth, he is recognized as the #1 Business Coach in Florida and #1 Online Trainer in the US.

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