Reputable business coaches are proud of their work and are more than willing to connect you with their current clients. Always request to speak with at least three existing clients to gain a better understanding of the coach's approach, effectiveness, and the results they deliver. According to a Nielsen study, 92% of people trust recommendations from friends and family over other forms of advertising. Beware of coaches who refuse this request, citing client confidentiality or other reasons. The "three client rule" is essential in ensuring that you're working with a coach who has a proven track record.

While coaching credentials may indicate that an individual has undergone training in a particular coaching methodology, they don't necessarily guarantee expertise in running, growing, or managing a business. According to a Harvard Business Review article, only 25% of leadership development programs focus on real-world business skills. Instead of focusing solely on credentials, prioritize coaches who have hands-on experience and demonstrated success in their respective fields. A coach with real-world experience is more likely to provide practical, actionable guidance tailored to your unique business challenges.